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Mintel data shows social media has growth potential to become a more trusted source for beauty and medical advice.
May 9, 2025
By: Lianna Albrizio
Associate Editor
Social media has gotten a bad rap with negative social comparisons. But the analysts at Mintel say there seems to be a silver lining in the doom strolling. Zoomers and Millennials are flocking to platforms like Instagram and TikTok platform for sound medical advice to make positive changes in their lives. New Mintel research reveals that four in 10 (41%) US consumers agree that social media influencers inspire them to make positive life changes; that’s a 24% increase from 2022 (33%). This ris...
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